Dream Weekend Turns into a Nightmare for Negril Vendors, as Attendees Blame Declining Quality and High Prices

NEGRIL, JAMAICA – While the island’s music festivals are often hailed as a boon for local businesses, this year’s Dream Weekend in Negril appears to have fallen short of expectations, leaving street vendors to count their losses instead of their profits. A review of local news reports and social media chatter reveals a growing consensus that the once-iconic event has lost its luster, with many patrons choosing a rival festival instead.
Local vendors, who have long depended on Dream Weekend for a major financial boost, were left disappointed by an “eerie quiet” and a lack of customers on the streets. In a local news report, a long-time vendor who has participated for over 15 years stated, “2025, it’s not a Dream Weekend, it’s a nightmare weekend. Be a bad business.” Another vendor, who had prepared jerk chicken, called the weekend “a dead weekend,” citing a full night with “zero sales.”
The vendors’ struggles appear to be directly linked to a decline in attendee satisfaction. On social media platforms like TikTok, comments from former and current patrons paint a picture of an event that has deteriorated over time. One commenter, LadyKaramel_, wrote, “Dream weekend is too be blamed. The quality of the party has significantly deteriorated and the prices have sky rocketed.” Other comments echoed this sentiment, with one user noting, “Promoters need to go back to the drawing,” and another summarizing the feeling by stating, “dream weekend not even coming like it did.”
A key factor driving the poor turnout in Negril appears to be a competing event in a nearby parish. A photo shared online shows patrons at “Best Weekend Ever” in Ocho Rios, a festival that attendees described as “cheaper and closer.” This is supported by a vendor in the video, who said, “We see people even come here come shop and buy things and say them gone a Ochi right now pon dem destination,” suggesting a clear shift in the event’s customer base.
Despite the clear financial impact on the local community, attempts to reach the Negril Chamber of Commerce and Dream Weekend for comment were unsuccessful. This lack of a formal response has left many questions unanswered about the future of the event and its relationship with the town of Negril.
As the dust settles, a sentiment of frustration and disappointment lingers among both vendors and festival-goers. For many, the “dream” of the once-celebrated weekend is quickly fading into a difficult financial reality.
